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If it repeats,
automate it.

Someone messages your business at 19:40 on a Friday. Nobody answers. By Monday they've booked with the shop that did. We build the system that answers, takes their details and puts the appointment in your diary while you're at supper.

At a glance
Time to live
Usually 10 working days
Setup
Starting at R7,500
Monthly
Starting at R1,900
Guarantee
90 days, money back
Support
Ongoing, included
Live demo

Go on. Type something into it.

Below is a real assistant for a made up dental practice. Ask what a cleaning costs. Ask if they're open on Saturday. Try to book yourself in. Everything you do shows up in the operations panel on the right, because that's the half your customer never sees.

Assistant and operations panel Running
BS Bright Smile Dental Sandton · replies in seconds
Operations panel Syncing
Auto replied this month128
Leads captured today2
Hours saved this week6.4
Incoming leadsLive
WorkflowRunning

Made up businesses, real behaviour. Yours would run on your own prices, your hours and your calendar.

How we work

Three steps. Nothing gets built before you've seen a fixed price in writing.

The full process
First
Free, no obligation
We map one process with you.
Twenty minutes on a call. You talk us through what eats your week. We tell you what automating it would cost and whether it's worth doing. Sometimes it isn't. We'll say so.
Then
Usually about two weeks
We build it and break it before you see it.
You get a two page scope and a fixed figure first. Then we build it and run it against your real past enquiries, not invented test cases.
After that
Month to month
It goes live and we look after it.
Your monthly covers hosting, monitoring, tuning and repairs when someone changes an interface underneath you. We watch it so you never have to think about it.
The comparison

Four ways to solve this

Automation isn't always the right call. When the work genuinely repeats though, two questions decide it. How long until it works. What year one costs you.

Time until it works
Axiom 2 weeks
Hiring an assistant 1 to 2 months
A DIY platform 2 to 6 weeks
A large agency 3 to 6 months
Cost in year one
Axiom about R30k
Hiring an assistant R96k to R120k
A DIY platform about R24k
A large agency R150k upward

These ranges come from published South African agency and platform prices for a comparable first automation, plus typical admin salary costs. Your own figure gets quoted exactly before any work starts.

Why not the others
A platform
Off the shelf tools get you most of the way and then stop. The bit they can't reach is the bit that's specific to your business. That's usually the bit costing you money.
A new hire
An admin assistant runs roughly R8,000 to R10,000 a month. They work office hours, take leave and one day resign. The salary carries on for as long as the job exists.
A large agency
Big agencies are built for corporate projects, so their minimum job size is enormous. You end up paying for account managers and a six month process when what you needed was your WhatsApp answered properly.
Pricing

Fixed setup, predictable monthly

The figures below are starting points. We confirm your exact number in writing before anything begins and it doesn't move after that.

Launch

One process, done properly. Where most businesses start.

Starting at R7,500 setup
then R1,900 a month
  • One custom workflow, built around your process
  • A WhatsApp assistant or a CRM integration
  • Up to five connected apps
  • Hosting, monitoring and a monthly health check
  • Email support
Start here
GrowthMost popular

For businesses ready to take a real bite out of admin time.

Starting at R19,500 setup
then R3,900 a month
  • Up to four custom workflows
  • An AI chatbot trained on your business
  • WhatsApp and email automation together
  • CRM integration with lead scoring
  • Up to fifteen connected apps
  • Priority WhatsApp support and a monthly review call
Book a free call
Scale

Every repeating process in the business, handled and watched.

Starting at R39,000 setup
then R7,500 a month
  • Unlimited workflows
  • An assistant across web, WhatsApp and email
  • Custom integrations against any documented system
  • Live dashboards and scheduled reporting
  • A dedicated support line
  • Review and tuning every second week
Talk it through

Every figure above is a starting point. Final pricing depends on how many systems we connect and how complex your process is. We confirm it in writing before any work begins.

Questions

Asked before most first calls

Will this actually work for a business like mine?
The rough test is volume times repetition. A task that takes ten minutes and happens four times a day pays for itself quickly. The same task twice a month does not. On the first call we look at your real numbers and tell you which side of that line you're on before you spend anything.
What if I don't know what to automate?
Most people don't. That's what the free call is for. We walk through a normal week and find where the hours actually go. If automation won't pay for itself yet we'll tell you that instead of selling you something.
What happens when something breaks?
It will break occasionally. Anyone who says otherwise hasn't run automation in production. Interfaces change without warning. Your monthly covers the monitoring and the repair, so in most cases we've spotted it and fixed it before you notice. No per incident invoice.
All questions and answers
Free. Twenty minutes. No slide deck.

Tell us what's eating your week

We'll pick one process apart with you and give you a straight number. If automating it won't pay for itself we'll say so. You'll still walk away knowing where your hours go.